![]() Now? Well, take your pick! You can use voice commands, upload images and “Hey Google” to find out what you need. With their drop-shadowless logo (they ditched the drop shadow in 2013) and streamlined, virtually link-free appearance, you’d be forgiven for assuming that Google has stripped back it’s functionality but the opposite is actually true.įor example, while you could filter your search (which you can still do in the SERPs) and investigate advertising options from the homepage back in 2004, there was only one way to search – by typing your query in to the search box. Their ‘less is more’ approach has always been about helping visitors to find answers to their burning questions in a click. From a UX perspective, Google’s style hasn’t changed for over 20 years.
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